Digital Marketing

Medical and Patient Focused Marketing

Search engines are constantly trying to improve the experience for their customers. Google has stated over 70% of medical based searches are in some form of a specific doctor. Patients are researching and making healthcare decisions before you can even provide care. Once we are able to capture those looking for you properly we can aim to market towards the areas and procedures you specialize in. There are several interchangeable sites that carry the highest market share for procedural and location based searches. Maintaining your information on those sites will capture people searching directly for you. Marketing yourself to specific procedures and ailments within these channels will allow you to capture patients looking for your expertise.

How Medical Queries Are Searched

Our staff will talk with you about your practice goals. They’ll research your industry, your competition, and the keywords you want to target. Once everything is in motion, our team will provide you with regular, detailed updates on your website’s rankings and traffic. You’re never in the dark as to what’s happening with your marketing.

Below are some of the digital marketing methods we use to bring you new patients:

Search Engine Optimization SEO at Tidal-Wave-Marketing

Search Engine Optimization (SEO)

You want to get your website in front of as many people as possible. Our Search Engine Optimization (SEO) services give you long-lasting results that extend beyond a quick, temporary boost in rankings. We’ll help you achieve better rankings, increased traffic, and more phone calls in the long run.

Search engines focus on rewarding those sites that offer people excellent user experiences and valuable content. Our SEO techniques are effective and meaningful. We focus on creating websites people like visiting and search engines like seeing.

Your practice is unique: it has unique goals, customers, and needs. That’s why all of the SEO services we offer can be customized to fit the needs of your practice and budget.

Search Engine Marketing (SEM)

Search engine marketing is a term that blends several marketing tactics. Often people will umbrella paid ads under this banner. While these ads are being placed on search engines they have no lasting effects. Being a positive online reputation and produce useful content for your audience will provide a much longer lasting value and help you dominate search listing naturally.

Search Engine Marketing SEM at Tidal Wave Marketing
Pay per Click Marketing PPC at Tidal Wave Marketing

Pay-Per-Click (PPC)

Pay Per Click (PPC) is an internet campaign service used to direct traffic to websites. On behalf of our clients, we pay based on the number of clicks on the ads we create for their medical practice. Paid campaign management is separate from organic SEO as your ad gets served immediately. With the correct campaign structure, and keyword research, we can drive traffic to our clients’ website from day one.

Tidal Wave Marketing is a certified Google Partner. This means we have proven our ability to maintain pay-per-click (PPC) accounts with a successful return.  It also means we keep our staff educated in all Google updates and changes. We work with Google and have one on one relationships with their Account Representatives. This allows us further access to partner training, certifications, and information.

Our staff will work with you to understand your business needs and determine which revenue streams we should focus on. Once we’ve completed onboarding and setup, we provide clear conversion tracking and reporting.

Local Search Optimization

You want to get your website in front of as many people as possible. Our Search Engine Optimization (SEO) services give you long-lasting results that extend beyond a quick, temporary boost in rankings. We’ll help you achieve better rankings, increased traffic, and more phone calls in the long run.

Search engines focus on rewarding those sites that offer people excellent user experiences and valuable content. Our SEO techniques are effective and meaningful. We focus on creating websites people like visiting and search engines like seeing.

Your practice is unique: it has unique goals, customers, and needs. That’s why all of the SEO services we offer can be customized to fit the needs of your practice and budget.

Local Search Optimization at Tidal Wave Marketing
Reputation Management at Tidal Wave Marketing

Reputation Management

You want to get your website in front of as many people as possible. Our Search Engine Optimization (SEO) services give you long-lasting results that extend beyond a quick, temporary boost in rankings. We’ll help you achieve better rankings, increased traffic, and more phone calls in the long run.

Search engines focus on rewarding those sites that offer people excellent user experiences and valuable content. Our SEO techniques are effective and meaningful. We focus on creating websites people like visiting and search engines like seeing.

Your practice is unique: it has unique goals, customers, and needs. That’s why all of the SEO services we offer can be customized to fit the needs of your practice and budget.

Content Marketing

Wouldn’t it be good to know what content your potential patients are looking for? You already do and we can provide the team to write and execute on it. We will start by interviewing the doctors, staff and recent patients on the terminology around the practice. Blending that information with historical search patterns we will develop completely unique and relevant content for only the exact patient you are looking for.

Content Marketing at Tidal Wave Marketing