Eye Doctor Marketing

Medical Website and Training Results

A single doctor practice that does not accept insurance can be seen as a daunting business task. Working with the doctor to highlight the extremely specialized training and experience he has to offer brought about an online recognition that he has held with his patients in person for decades. Being able to develop a physician marketing plan for an adept surgeon like himself took a unique crafting which correctly showcased his unique patient care and the time he devotes to every visit.

 

Goals:

      • Update Site to a Modern Design on a Content Management System
      • Highlight care, detail and differences of such a boutique practice
      • Train staff on proper phone answering and sales techniques
      • Create Medical Content

 

Approach:

      • Design and showcase doctor/brand in line with services offered
      • Build simple informative site to create educated feeling in patient
      • Work with staff in handling phone calls and explaining the doctor value

 

Results:

    • Hit doctors patient quota within 5 months of campaign start
    • Proper online representation of patents/experience/specialty